Rock! goes the denim

Jeans are feeling. Jeans are passion. Jeans are rhythm. \"If you don\'t feel it, don\'t play it!\" – a common saying among musicians. In other words: don’t try things if you don’t have the feeling for them. The same applies to jeans. ADen-im Germany is the best proof of this. The label has this feeling for denims. The team loves experimenting and constantly reinventing jeans. What could be more natural than to launch a line paying tribute to music and rhythm?

What exactly will they look like? ADenim and Parka are still busy with joint brainstorming and design sessions. One thing is certain: everyone involved is delighted and taking all the time needed to turn a marvellous idea into fantastic pants. Until then, customers will have to wait and see. This jeans range will be available in the shops from Fall/Winter 2014/2015. Meanwhile, the boys from Parka already show how well ADenim suits them on the cover of the Parka EP “Auf die guten Zeiten” (“Here’s to the good times”), to be released in March.

P.S.: Fancy visiting Parka at home? Click here for current tour infor-mation and news: www.parka-online.de


The exciting feeling you get when ADenim first touches the skin. The complex manufacturing pro-cess ensures that every ADenim is a perfect fit. Every pair of jeans is submitted to complex washes and hand work in a procedure lasting several hours (up to seven hours). This makes the high-quality fabrics robust yet pleasantly soft. Finally, the denims are individually finished by hand in several processes. This is the secret to jeans with character. Unique garments whose high value is clear to see and can proudly claim: a brand made with love and care.