Blue heart meets blue soul! Four years after the label was established, ADenim hasn’t lost any of its burning passion for jeans. And as we all know that true love requires not only unconditional devotion but also a modicum of freedom, the Mönchengladbach-based tailors once again experimented to their heart’s content with fabrics, washes, cuts and details for the Spring/Summer 2014 program. The result, a collection between deconstruction and avant-garde, classical old-school boldness and subtle fashion approaches, encompasses light spring styles and rough workwear as well as giving chinos their due. Styles for lovers and connoisseurs!

Jeans are feeling. Jeans are passion. Jeans are rhythm. \"If you don\'t feel it, don\'t play it!\" – a catchword among musicians. In other words: if you don’t have a feeling for it, leave it alone. The same applies to jeans. However, the opposite is also true: passion for jeans leads to good jeans, and ADenim is the best proof of this. The label has a feeling for denims. ADenim constantly reinvents jeans with any amount of imagination and love of experimenting. ADenim has the groove for this cult garment. What could be more natural than to launch a line which bows in tribute to music and rhythm? Drummer is the new model from ADenim. A fashion hit in the truest sense: one series is beaten with drumsticks – for a casual vintage look meant for real men.

The focus of the new ADenim collection for Fall/Winter 2013/2014 showcases denim in its purest form. The German jeans label concentrates on different washes and special layering effects with fits ranging from Super Slim to Straight. Only the premium, in particular Italian, denim is used for all the jeans, which are then manufactured by a collection of hand-picked top European producers. The denim-conscious company from Mönchengladbach finds quality, handcraft and passion to be of particular importance. The collection’s sensibility hovers between deconstruction and avant-garde and there is tremendous focus on subtle details and thorough processing. The collection has been deliberately kept small this time as well, but continues to support – since its debut in 2009 – its raw denims and vintage washes. Denims for connoisseurs and enthusiasts, all.

The new Spring/Summer 2013 collection from the German denim and pants manufacturer ADenim clearly bears the label designer’s unique signature. Perfectly crafted denims in 27 different washes and a newly established series of non-denims made of cotton and coarse linen show that the fabric enthusiasts from Mönchengladbach have not compromised on the demands they make of raw materials, craftsmanship and design in this augmented collection. Quite the opposite!

Over the last few months, the roofs of ADenim’s central office in Mönchengladbach have been the scene of probably one of the most unusual jeans experiments ever performed. The denims were exposed to all kinds of weather on the flat roof in a one-year test as part of the “Roof-Destroyed Denims” project. Sun and rain, ice and snow are the ingredients for a natural patina, with the changes in the fabric and colour being constantly documented by a team of experts; they will subsequently be integrated into the regular process of collection development. In other words, some of the samples exposed on the roof will serve as stylistic inspirations for the next ADenim collection. This is not the jeans pioneer’s first unusual project. The label is renowned for new ideas far from the mainstream and mass production.

The newcomer tag has long ceased to apply to the German ADenim label, which launched in the autumn/winter of 2010/2011 with a range of select handmade denims. Now the jeans manufacturer is showing its mastery of other fabrics too. For the autumn/winter 2012/2013 season the jeans think tank from Mönchengladbach is extending the collection: chino and pleated chino styles in cotton and quality cord are supplementing the range. Wool features for the first time this winter as tweed, herringbone and flannel in subtly casual styles are brought into the ADenim portfolio. And what goes for the denims naturally also applies to the current edition of the exclusive cotton and wool range – all the trousers are handcrafted in Morocco.

Clever detailing instead of loud perforations, elaborate fabric treatment instead of surface radical wash. There is no question that ADenim works unflinchingly for the ultimate perfecting of denim, and with insistent de-termination, too. For the coming Spring/Summer season 2012, the Mön-chengladbach jeans think-tank presents an evolved series of the compel-ling favourite pants handcrafted in Morocco, leaving no unfulfilled de-sires regarding rugged material quality and the subtle art of handcrafting. The exclusive chinos series follows suit.

Adding chinos to the collection