07.05.2020

New exclusive premium space for ALBERTO in Oberpollinger

The upgrade after the lockdown

True creativity and passion shine through in difficult situations. The recent coronavirus-related shop closures have spurred ALBERTO to take action and join with its partners in enhancing its retail operations still further. Motto: now more than ever. The result is impressive, and can be seen in Oberpollinger in Munich. The newly designed ALBERTO space in this exclusive department store presents the new premium concept for the first time. This upgrade clearly testifies to the fashion label’s successful performance and positioning. Other premi-um locations are to follow.
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19.02.2020

ALBERTO Bike

Pedal Power

From Helsinki to São Paulo, from Seattle to Tokyo: cycling is in. Some 200 years after its invention, the bicycle is re-conquering city centres all over the world. For ALBERTO - the trouser specialist with special expertise in functional clothing - this is reason enough to make the daily city tour of smart city dwellers safer, more comfortable and, above all, more stylish. For example, the Mönchengladbach label has developed two collections with "Bike" for men and "Bicicletta" for women, which are not only able to compete effortlessly with any weather conditions but are also beyond all doubt superior in terms of fashion.
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24.01.2020

Alberto Golf Winter 2020

Weather proof on the winter green

Ready to complete an 18-hole-round while temperatures remain below freezing? In a pair of ALBERTO Golf pants you’ll beat the challenge with complete ease. The winter season 2020 collection is not only a winner because of its innovative tech materials and progressive details, but also pleases the eyes with refined prints and subtle colour variations. Once again, it offers a lot of fashion hits. To learn more about the new models making their mark on the course now, check out our overview of the latest trends and essentials.
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28.11.2019

Fabric meets steel

Urwahn Bikes @ALBERTO: Mutual qualities ready to be rolled out

ALBERTO is truly unique as a fashion brand – unlike most, it stands for genuine added value. Consequently, the brand known for pants partners with players who create concrete benefits – most importantly, for their customers. The collaboration with Urwahn Bikes is an excellent examples. After all, in this day and age, urban mobility with a small environmental footprint paired with style and outfit functionality is the key topic. As the platform for our cooperation, we have chosen the ALBERTO Concept Store. Not only are the premium bicycles part of the “decoration” – they are also an active element within our customer experience world. Shoppers have the opportunity to test the Urwahn Bikes onsite along with exclusive pants from our collection. It’s an ingenious combination. The smart tandem made of creative fabric and innovative steel also makes the perfect Christmas gift.
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