Fabric meets steel
Urwahn Bikes @ALBERTO: Mutual qualities ready to be rolled out
ALBERTO is truly unique as a fashion brand – unlike most, it stands for genuine added value. Consequently, the brand known for pants partners with players who create concrete benefits – most importantly, for their customers. The collaboration with Urwahn Bikes is an excellent examples. After all, in this day and age, urban mobility with a small environmental footprint paired with style and outfit functionality is the key topic. As the platform for our cooperation, we have chosen the ALBERTO Concept Store. Not only are the premium bicycles part of the “decoration” – they are also an active element within our customer experience world. Shoppers have the opportunity to test the Urwahn Bikes onsite along with exclusive pants from our collection. It’s an ingenious combination. The smart tandem made of creative fabric and innovative steel also makes the perfect Christmas gift.
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