12/19/2005

ALBERTO on view at the most important trade fairs worldwide

Men’s fashions in demand everywhere

With ALBERTO you can count on a good show. The trendy men's fashion house has developed into a real eyecatcher in the fashion parade – both nationally and internationally. In the coming year again its creative and innovative product range will be causing a furore at the most important fashion and golf trade fairs worldwide. The universal presence of the lifestyle label from Mönchengladbach underlines the course of expansion on which it is bound.

Fashion-conscious end consumers and important decision-makers in the clothing sector have been aware of ALBERTO and its individual and self-confident collections for some time. Fashion is not just open to view everywhere – more, it insists on being seen. In 2006 ALBERTO is again presenting its eyecatching product range at many important fashion shows. These include the biggest and most significant fashion shows in the world, like “Fashion Week” in New York (22 to 27.1.2006), “CPD” in Düsseldorf (5 to 7.2.2006) and “Magic” in Las Vegas (21 to 24.2.2006). This last is regarded as the biggest international forum for the textiles industry anywhere. Also worth mentioning is the “CPM” in Moscow (28. 2 to 3.3.2006). The biggest fashion trade fair in Russia is at the same a major venue for Eastern European textiles. “Our presence in Moscow matters to us a lot. We have very loyal customers on the Eastern European market, customers who are very open to our product innovations,” says Marco Lanowy, ALBERTO's Managing Director for Retail & Marketing. Alongside these international presentations, it goes without saying that the company has already booked a number of important showroom dates, both nationally and internationally, where it will be presenting its trendy collections to the world. Whether classic or casual, creative or functional, for business or for leisure – ALBERTO shines in the international lineup.

As a major coup for the stylish golf line, ALBERTO will be attending the “PGA Golf Show” (26 to 29.1.2006) in Orlando (Florida). This major golfing trade fair is regarded as an international key event. Other events booked for the forthcoming year are “ISPO Vision” (16 to 18.7.2006) and “Golf Europe” (29 to 1.10.2006), both in Munich. “Our universal presence serves to underline the international aspirations of our collections,” says Marco Lanowy. The fashion world waits with bated breath.