11/19/2012
ADenim
Collection Report
FW 13/14
ADenim – Art in blue
The colour blue
Jeans are blue. Dark midnight blue, powder blue, traditional indigo blue, ink blue, vintage blue, washed-out sky blue – the colour palette is endless. Your love for the blue fabric will be justified with the ADenim the Fall/Winter collection 2013/2014. Blue in all its nuances demonstrates the renaissance of the pure jeans, but this is not the only reason for placing great emphasis on authentic washes. The focus of the new collection is on raw denims and the new interpretation of the traditional indigo as well. The original American vintage denims and unnoticed raw denim were used as inspirations. Besides the two Red Selvedge models, a denim made of extra sturdy compact yarn achieves remarkable standards when it comes to handcraft and denim production. The art of jeans enhancement is evident with a denim fabric incorporating a slap-yarn effect and another with special indigo colouring, with which the pants receive the typical indigo blue of a washed Japan denim. There are five-pocket models in slightly scratched raw denim, 3-D effects, resin enhancements, bleachings, dirty washes and tintings. Such jeans, needless to say, will be loved and worn for times to come. The weight of all the denims is between 12 and 14 oz.Deep-coloured denim
Deep-coloured denims are the result of a love for experimentation with experience in processing and enhancement. The deep-coloured denim in muted vintage look and a broad range of colours (grey, bordeaux, curry, navy, beige, dark green) are coloured in-house. The second item in this range is a black denim in raw or with a vintage wash. Both of these fabrics are available in Adam Slim Fit and Alex Straight Fit. The model Arrow Super Slim Fit has been added now.Non-denims
The makers of ADenim love the blue fabric, but also like to accentuate the denim palette with well-researched non-denims. Things are rather hot in the Fall/Winter Collection 2013/2014: the rugged chino prepared in a broad range of colours with wintery natural shades (stone, sand, berry, cinnamon, wood, rust, military, grey and navy) comes with vintage look. The model is also available as cargo – a first – in the new five-pocket Slim Fit \'Drummer\' with bias front pockets.Retail prices
The retail price of the denims is between 99 and 199 EUR, and the cotton collection between 89 and 109 EUR.There is an excitement, when an ADenim touches the skin for the first time. The extensive manufacturing process ensures that an ADenim is a perfect fit. In a process lasting up to seven hours, each trouser is subjected to complicated washes and handcrafts. This way, the premium fabrics are made tough, but at the same time comfortably soft. Finally, the denims are finished individually by hand in numerous phases. This is how jeans with character and uniqueness are made. A tribe of jeans which can justifiably hold its head high, basking in its quality, in its very existence: a brand made with love and care.