A Fitting Concept from ALBERTO
The smart Fit Checker from ALBERTO makes shopping easy
ALBERTO stands for pants that fit well. The current fitting concept from the pants specialists featuring Modern Fit, Comfort Fit, Slim Fit, and Regular Slim Fit allow you to quickly find what you’re looking for. From now it, it will be even easier to find the perfect fit: Salesmen trained and well-educated by ALBERTO in the Fit Checker system will help customers make their selection at POS. For the optimal look and a shopping trip with a happy ending.
The Fit Checker brings a fitting concept and trained advisory skills to the POS. And this has two advantages: ALBERTO has developed the Fit Checker to assist customers in finding the proper fit. Capable Custom Managers from ALBERTO will support and train the sales personnel who will be able to show their competency by wearing a button. If the pants are check by a Fit Checker or a trained salesperson to ensure the perfect fit, the customer will receive an ALBERTO slip for free - so that the pants also fit perfectly underneath. This Fit Checker deal will be in place for 1.5 years.
Whether you like relaxed, comfortable, slim, up to date - regardless of which style, men will find the perfect pants at ALBERTO. And thanks to the Fit Checkers, your fit will be perfect. For stores, this presents a strong argument for increased future sales. Since fit is the most important purchase criterion. This was verified recently in a study by the trade magazine TextilWirtschaft. The right fit is more important for men than all other decision-making factors - more important than quality, price and brand.
The Fit Checker Deal will be communicated in a fresh, new design. A fictitious Role Model, a life-sized display, will catch customers’ attention. The dynamic presentation will give the Fit Checker a modern edge. The idea behind it: With the Fit Checker, the old-fashioned method of fitting service is part of the past. This forward-thinking, modern concept is exemplified by a visualization that is as simple as it is ingenious: Templates make the various fits a sensorial experience and the various pants models will be noticeably presented on the magnetic back wall. These innovative walls have been developed by ALBERTO and have already been incorporated in many stores for very successful branding. Last but not least, the four fits can be viewed on the internet before visiting the stores: At www.fit-checker.de, the fits will be explained, and the user can drag and drop the fits onto one another. It couldn’t be easier to compare styles and silhouettes. The website will link up with a store search, so that men can begin their journey to find the perfect pants.
ALBERTO is the pants specialist for men. Initially, Dr. Albert Dormann founded Dormanns Hosenfabrik in Mönchengladbach in 1922. This was followed in 1968 by Albert Dormanns Nachf. GmbH & Co. In 2003, the company was transformed into its version still maintained presently: Alberto GmbH & Co. KG. Managing Directors are Georg Walendy (owner), Marco Lanowy (General Managing Parnet) und Jürgen Schmiedel (Managing Director of Sales). In addition to the main label ALBERTO Pants We Love (www.alberto-pants.com), Alberto Golf (www.alberto-golf.com) was added in 2004, as well as the jeans label ADenim (www.a-denim.com) in 2009. All three brands combine handcrafted perfection with technological precision and a distinctive flair for trends. Alberto GmbH employs approximately 90 individuals at its company headquarters in Mönchengladbach. 1.4 million collection pieces are manufactured each year. The company had a gross income of 32 million Euro in the fiscal year 2010/2011, which was an increase of 17% from the previous year. Alberto is available in 600 shops and 2500 retail locations nationally and internationally. The export rate is approximately 52%. The brands are sold worldwide in 42 countries. The main markets outside of Germany are Scandanavia, Russia, Switzerland, Austria, Benelux, Canada and the USA.
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