11/28/2009

Others are the usual suspects

ADenims – vintage clothing with passion

A Moroccan proverb says that the world is a peacock and Morocco is its tail. The Moroccans are well aware of the beauty and diversity of their country. Busy markets, hustle and bustle – a world straight out of the Arabian Nights. This exotic atmosphere breeds passion for beauty, wishes become dreams and dreams become reality. This is where ADenims are made.



Scissors and sandpaper of varying degrees of fineness lie on the table, wire brushes are swept skillfully over the fabric, bleach is added with brushes. Craft hand in hand with passion, this is critical when making ADenim. This can be seen and felt; each pair of pants has its own unique, authentic finish. Fabrics, various yarns and vintage buttons are selected even before the denims are given their individual look. Only then is each pair of pants given its individual finish. In Casablanca, no less than 15 jeans experts take several hours to create a unique garment.

Jeans enthusiasts value exactly this aspect, have an eye for the delicately rubbed edges or the repairs made to the holes with firm stitches. They recognize that various concentrations of bleach are used for coordinated color progressions, and that buffies are placed by hand.

Casablanca is a mythos, great things are made and done here. People are not interested in monotony and mass-produced goods, but cultivate passion for every single product. The new ADenims will be available from July 2010.

  • 100% real denim
  • Jeans fit with straight legs sitting on the hips
  • Sexy washes: dark blue vintage, real indigo vintage

www.a-denim.com
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