It's not so much the love of fashion for fashion's sake, but more the enthusiasm for products and all the good things they have to offer that's been fueling ALBERTO for 100 years, and that still runs like a common thread through the ALBERTO collection in winter 2022. Our thing is styles that look great, fit like a glove, feel good and - thanks to their functions, details and technical features - also ease your way through everyday life. For this, we rely on tried-and-tested products as well as on experimental ones. After all, tomorrow's standard is the result of today's experiment.

‘In 2022, we'll be celebrating 100 years of Alberto, an emotional event. Instead of an anniversary collection, we prefer to keep doing what has made our company successful for 100 years: giving tradition a new face by modelling the future with innovative products.’
Marco Lanowy, Alberto

Whether you walk the '50 kilometres in 12 hours' distance or opt for the really big one - '100 kilometres in 24 hours' - the Megamarsch Challenge isn't just about maximum fitness and mental strength. It‘s also about the right clothing. That was good enough reason for the founders to work with ALBERTO to develop the ultimate hiking pants. Now they're available in a limited edition exclusively through the Megamarsch online shop.