07/01/2013

ADenim

Collection Report
SS 2014

Blue heart meets blue soul! Four years after the label was established, ADenim hasn’t lost any of its burning passion for jeans. And as we all know that true love requires not only unconditional devotion but also a modicum of freedom, the Mönchengladbach-based tailors once again experimented to their heart’s content with fabrics, washes, cuts and details for the Spring/Summer 2014 program. The result, a collection between deconstruction and avant-garde, classical old-school boldness and subtle fashion approaches, encompasses light spring styles and rough workwear as well as giving chinos their due. Styles for lovers and connoisseurs!

ADenim – true blue!




Denims

Next spring, ADenim is again focusing on true quality. The creative Mönchengladbach-based jeans makers once again prove their sure instinct for the perfect combination of purist looks, high-quality fabrics, clever details and sophisticated washes. Along with extra-soft left-hand color denims in muted black, grey and beige, summery light denims which look and feel robust and spring-like easy blues in light indigo, the collection includes fine super-slim-fit jeans in elegant stretch denim and compact denims in four different washes. The collection is rounded off by no less than two special highlights: while the canvas binding specially developed for the rough workwear styles makes them especially tear-resistant and hard-wearing, the sophisticated selvedge denims score points with the extrovert royal blue selvedges and the exclusive fabrics created by the traditional Italian weavers Candiani for ADenim. The washes and treatments range from raw and clean to light bleaches and authentically created destroyed elements.

Chinos

Fancy exclusive cotton chinos with futuristic high-end treatments? No problem for ADenim. After extensive research on the subject, the label presents a flat-weave style treated completed completely with laser washing for the first time in its Spring/Summer 2014 connection. This technology, which until now has been used almost exclusively in the jeans segment, not only protects resources and the environment by using extremely small quantities of water, but also gives pants a truly authentic vintage look, impressively emphasized by the subtle handmade dyes. Colors range from beige and curry to military, marine and grey.

Recommended retail prices

The recommended retail prices for the denims range from 99 to 149 Euro, for the Cotton Collection from 99 to 119 Euro.

The exciting feeling which comes when ADenim first touches the skin. The complex manufacturing process makes sure that every ADenim is a perfect fit. Every pair of jeans is submitted to complex washes and hand work in a procedure lasting several hours (up to seven hours). This makes the high-quality fabrics robust yet pleasantly soft. Finally, the denims are individually finished by hand in several processes. This is the secret to jeans with character. Unique garments whose high value is clear to see and can proudly claim: “a brand made with love and care.
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