03/06/2013
Fashion hits with jeans groove:
ADenim sets the beat with “Drummer
One, two, three, four – hit it! Denims like drum beats
Ginger Baker, Charlie Watts, Dave Grohl (Nirvana) or Tommy Lee: names which have become immortal. All drummers. Drummers have a special reputation. As freaks. As quirky characters. But also as icons. Like goalkeepers in football. “Just because we wear lipstick doesn’t mean that we can’t kick you in the ass,” as Tommy Lee once said about himself and his glam metal band Mötley Crüe. There’s no doubt: drummers are characters with passion. Like ADenims. And this is why they are made for real men. Jeans with groove and feeling. Not just lifeless denim shells. But character packaging. “Drummers”, in fact. This is the name of the latest model in the ADenim range. The high-quality Drummer trio consists of three fabrics and styles: one line grabs the attention with individual garment dye colorations. Another with its coarse slap yarn look. The third is made of extra-robust denim. This denim sets a brand new beat, because it is treated with prepared drumsticks. Each garment separately by hand, of course. Unplugged, so to speak. By dynamic jeans experts in a factory in Casablanca, Morocco. The unique Drummer look is the result.
Beating up jeans? The dedicated jeans makers from ADenim will resort to anything for real denim. Even to using drumsticks. Real drumsticks as used by drummers set the rhythm for treatment by hand. And for a perfect used look. In fashion terms, this is the sound of music: all these jeans are slim-fit with sloping front pockets. The seat pockets are set somewhat lower than usual and give the impression of being low slung – for a cool, casual look such as rock musicians and drummers sport after a perfect live show. A metal ring is attached to the front right-hand belt loop; a chain can be attached to this. Also a tribute to the styles of the music scene. Casual, confident and individual like the rest of the ADenim range.
This is not the first time that the passionate jeans label’s ideas have created a stir in the industry. Nobody will ever forget the spectacular weathering experiment on the roof of the company’s main office in Mönchengladbach. These roof-destroyed denims inspired the jeans think tank to create aged and destroyed effects in the future. A love of innovation and experimentation have always been the cornerstones of ADenim’s success. The high-quality denims lead the way in the future. “Just like the rooftop denims, the drummed jeans will be a real eye-catcher,” Marco Lanowy, Managing Director of ADenim, is sure. The model shows great feeling for the demands of modern jeans fans. In other words: Drummer has the groove. This model will appear in the stores with the Autumn/Winter collection 2013/2014. In stores which understand real denims and are dedicated to ADenim’s outstanding service concept. The retail price of these denims ranges from 99,95 to 119,95 EUR.