11/19/2012

ADenim

Collection Report
FW 13/14

The focus of the new ADenim collection for Fall/Winter 2013/2014 showcases denim in its purest form. The German jeans label concentrates on different washes and special layering effects with fits ranging from Super Slim to Straight. Only the premium, in particular Italian, denim is used for all the jeans, which are then manufactured by a collection of hand-picked top European producers. The denim-conscious company from Mönchengladbach finds quality, handcraft and passion to be of particular importance. The collection’s sensibility hovers between deconstruction and avant-garde and there is tremendous focus on subtle details and thorough processing. The collection has been deliberately kept small this time as well, but continues to support – since its debut in 2009 – its raw denims and vintage washes. Denims for connoisseurs and enthusiasts, all.

ADenim – Art in blue




The colour blue

Jeans are blue. Dark midnight blue, powder blue, traditional indigo blue, ink blue, vintage blue, washed-out sky blue – the colour palette is endless. Your love for the blue fabric will be justified with the ADenim the Fall/Winter collection 2013/2014. Blue in all its nuances demonstrates the renaissance of the pure jeans, but this is not the only reason for placing great emphasis on authentic washes. The focus of the new collection is on raw denims and the new interpretation of the traditional indigo as well. The original American vintage denims and unnoticed raw denim were used as inspirations. Besides the two Red Selvedge models, a denim made of extra sturdy compact yarn achieves remarkable standards when it comes to handcraft and denim production. The art of jeans enhancement is evident with a denim fabric incorporating a slap-yarn effect and another with special indigo colouring, with which the pants receive the typical indigo blue of a washed Japan denim. There are five-pocket models in slightly scratched raw denim, 3-D effects, resin enhancements, bleachings, dirty washes and tintings. Such jeans, needless to say, will be loved and worn for times to come. The weight of all the denims is between 12 and 14 oz.

Deep-coloured denim

Deep-coloured denims are the result of a love for experimentation with experience in processing and enhancement. The deep-coloured denim in muted vintage look and a broad range of colours (grey, bordeaux, curry, navy, beige, dark green) are coloured in-house. The second item in this range is a black denim in raw or with a vintage wash. Both of these fabrics are available in Adam Slim Fit and Alex Straight Fit. The model Arrow Super Slim Fit has been added now.

Non-denims

The makers of ADenim love the blue fabric, but also like to accentuate the denim palette with well-researched non-denims. Things are rather hot in the Fall/Winter Collection 2013/2014: the rugged chino prepared in a broad range of colours with wintery natural shades (stone, sand, berry, cinnamon, wood, rust, military, grey and navy) comes with vintage look. The model is also available as cargo – a first – in the new five-pocket Slim Fit \'Drummer\' with bias front pockets.

Retail prices

The retail price of the denims is between 99 and 199 EUR, and the cotton collection between 89 and 109 EUR.

There is an excitement, when an ADenim touches the skin for the first time. The extensive manufacturing process ensures that an ADenim is a perfect fit. In a process lasting up to seven hours, each trouser is subjected to complicated washes and handcrafts. This way, the premium fabrics are made tough, but at the same time comfortably soft. Finally, the denims are finished individually by hand in numerous phases. This is how jeans with character and uniqueness are made. A tribe of jeans which can justifiably hold its head high, basking in its quality, in its very existence: a brand made with love and care.
Motif 1
Motif 2
Motif 3
Motif 4
8410 Arrow
Motif 5
8434 Arrow
Motif 6
8434 Arrow
Motif 7
8438 Adam
Motif 8
8438 Adam
Motif 9
8438 Ash
Motif 10
8438 Ash
Motif 11
8456 Arrow
Motif 12
8456 Arrow
Motif 13
8456 Ash
Motif 14
8456 Ash
Motif 15
8451 Drummer
Motif 16
8451 Drummer
Motif 17
8451 Drummer
Motif 18
8451 Drummer
Motif 19
8451 Drummer
Motif 20
8451 Drummer
Motif 21
8401 Andy
Motif 22
8465 Adam
Motif 23
8465 Adam
Motif 24
8465 Adam
Motif 25
8465 Adam