COLLECTION REPORT
Spring/Summer 2012

ADenim jeans designers bump up the successful collection

Denims

In favour of quality over compromise. With the ultra-soft left-hand denims and authentic rough red selvedge in weight classes between 10 oz. and 14 oz., the jeans creators at ADenim rely not only on a fine sense for the correct material, but also use pure 100% cotton without any unnecessary additions.

Washes

Even in the washes, the collection continues to remain faithful to the relentless need to a purist look over the ordinary artificial hyper-used one. A little vintage, a little raw. Sometimes slightly scraped, sometimes carefully refined with sen-sible repair and dirt effects. The casual loose fit model ALEX and slim fit model ADAM will also come in various shades of blue such as real indigo, dark blue and light blue as well as white, brown, black and grey cast.

The collection also has two denims in the real vintage look. Rightly so, howev-er, the denim designers have decided to keep both of them reminiscent of the real worker denims with visible dirt effects and extensive repairs. To achieve this, an untreated ADenim was exposed for a few months to wind, sun and rain on the factory\'s tiled roof to observe the development of a vintage look, and keep the piece as a template for the new vintage denims. With so much love for the material, it is quite obvious that the detailing is never enough; and this is how the printed pockets and the much loved button fly with its four different buttons meet the worn hip pockets and zipper locks.

Chinos

Chino-o-logy, the study of the perfect chinos is not only one of the most com-plex of fashion sciences, but also the ultimate basis for realising all ADenim flat fabric projects. ADenim presents a light gabardine and a broken twill style with authentic, handmade vintage shading for the summer. There is also an ultra-soft linen/cotton five-pocket model. The colour palette here ranges from white, camel and khaki to grey and marine blue.

Short and good

For the Spring/Summer season, ADenim has moved on to short linen pants and bermudas in chinos style besides the jeans bermudas. “Short pants for men are very difficult to carry through if the primary objective is to keep men still looking like men when they wear them. An ADenim never hides the man, and this challenge obviously confronted us with the bermudas as well,\" ex-plains Marco Lanowy, Manager. The bermudas are purist and have a casual, carefree look. Mission accomplished!

The ADenims cost between 89.95 EUR and 149.95 EUR (VK).