Shopping in the ALBERTO concept store is an experience that triggers emotions and appeals to the senses. Quite literally, as Alexa, the smart virtual assistant, has now started taking the initiative and proactively addressing customers – a surprising on-top benefit at the POS. This interactive system from Amazon has been creating unique shopping moments ever since it was installed two years ago. Individualised features and a specially developed ALBERTO skill advise customers and help them make choices. Besides breaking the ice, the charming assistant’s ideas on styles, designs and fit are a refreshing element that add a personal touch and provide inspiration and a sense of adventure in the exciting world of ALBERTO.

Light linen pants, elegant Ceramica pieces, casual cottons, rough denims, straightforward seersucker models, technologically sophisticated Revolutionals – ALBERTO’s collection for summer 2020 has something for even the most discerning pants lover. Besides carefully considered details and perfect tailoring, these pants feature elaborate washes, subtle surface treatments and imaginative combinations of patterns, colours and fabrics. The shorts and Bermudas segment has again been expanded in readiness for the beautiful summer weather. New cuts and a wide range of materials and designs guarantee that the wearer will always look smart.

From Helsinki to São Paulo, from Seattle to Tokyo: cycling is in. Some 200 years after its invention, the bicycle is re-conquering city centres all over the world. For ALBERTO - the trouser specialist with special expertise in functional clothing - this is reason enough to make the daily city tour of smart city dwellers safer, more comfortable and, above all, more stylish. For example, the Mönchengladbach label has developed two collections with "Bike" for men and "Bicicletta" for women, which are not only able to compete effortlessly with any weather conditions but are also beyond all doubt superior in terms of fashion.