10.07.2019

Impulse marketing: Alexa reaches out to customers

Smart assistant amps up the customer experience in the ALBERTO store

Shopping in the ALBERTO concept store is an experience that triggers emotions and appeals to the senses. Quite literally, as Alexa, the smart virtual assistant, has now started taking the initiative and proactively addressing customers – a surprising on-top benefit at the POS. This interactive system from Amazon has been creating unique shopping moments ever since it was installed two years ago. Individualised features and a specially developed ALBERTO skill advise customers and help them make choices. Besides breaking the ice, the charming assistant’s ideas on styles, designs and fit are a refreshing element that add a personal touch and provide inspiration and a sense of adventure in the exciting world of ALBERTO.
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20.05.2019

ALBERTO Collection Summer 2020

The future begins now.

Light linen pants, elegant Ceramica pieces, casual cottons, rough denims, straightforward seersucker models, technologically sophisticated Revolutionals – ALBERTO’s collection for summer 2020 has something for even the most discerning pants lover. Besides carefully considered details and perfect tailoring, these pants feature elaborate washes, subtle surface treatments and imaginative combinations of patterns, colours and fabrics. The shorts and Bermudas segment has again been expanded in readiness for the beautiful summer weather. New cuts and a wide range of materials and designs guarantee that the wearer will always look smart.
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09.04.2019

ALBERTO Bike

Pedal Power

From Helsinki to São Paulo, from Seattle to Tokyo: cycling is in. Some 200 years after its invention, the bicycle is re-conquering city centres all over the world. For ALBERTO - the trouser specialist with special expertise in functional clothing - this is reason enough to make the daily city tour of smart city dwellers safer, more comfortable and, above all, more stylish. For example, the Mönchengladbach label has developed two collections with "Bike" for men and "Bicicletta" for women, which are not only able to compete effortlessly with any weather conditions but are also beyond all doubt superior in terms of fashion.
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01.06.2018

ALBERTO woman 2019 Summer Collection

Seasons in the sun

Luxury as part of the casual and casual as a component of luxury – the smart interaction of elegance and sportiness is what makes ALBERTO woman’s pants a true essential at business meetings and on strolls through the city. The styles of the 2019 Summer Collection do not only attract attention thanks to their premium fabrics, super fit cuts and lovingly designed patterns, complex washes and wonderfully spring-like colors, but also know how powerful the perfect details are when it comes to fashion.
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03.07.2019

Alberto Golf Summer 2020

Summer Greens

Fine pattern and colour combinations, exciting details and smart tech qualities - ALBERTO Golf doesn't just bring lots of style and function to the green for the 2020 golf season, but also a high degree of trendy finesse. Find out what styles golf enthusiasts can expect next summer here.
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17.01.2015

Focus online

News from the ADenim labs

ADenim Germany is different. And always has been. From absolute conviction and because of its love of experiments. ADenim cultivates a fresh view of things, goes off the beaten path. Projects such as the roof-destroyed denims that spent 12 months outdoors in all weathers on the roof of the company headquarters, and the design partnership with PARKA, the uncrowned kings of indie pop, show how ADenim loves trying out new things. The team at ADenim doesn't think much of traditional approaches and restrictive specifications. To get the new year off to a good start, the jeans label is again departing from convention and focusing on its presence in the World Wide Web.
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