Exclusive fabrics, elaborate finishes and breathtakingly versatile detailing – ALBERTO's collection for the 2024 winter season is yet another celebration of pants culture in all its stylish facets. Pants with a wool and tweed look alternate with pants in elegant corduroy, fine jersey and technically sophisticated Ceramica styles meet classic chinos and jeans in a variety of colours and washes. Lovers of wide and regular fits will get their money's worth, as will slim-fit connoisseurs. Thanks to a well-thought-out selection of fabrics, the pants are also all washable at home.

The International Photography Awards^™ are globally regarded as one of the most ambitious and comprehensive photography competitions of our time. This year, photographer Thomas Hoeffgen and ALBERTO showed how to win the coveted award: In the category "Professional Advertising, Fashion", the long-standing team won a resounding third place.

Amazon's Alexa as an in-store shopping aid, virtual shop concepts in the metaverse, augmented reality campaigns. ALBERTO has always been at the cutting edge – not just in developing and using innovative cuts, washes and materials, but also in the use of the latest technologies. So it's quite logical that the Mönchengladbach-based company is also using artificial intelligence now, with its own ALBERTO AI.